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Hyperfly`s slogan "You can`t teach heart" says it all. Do Or Die Hyperfly is a premium Jiu Jitsu and sportswear brand from the US.  Hyperfly is represented by world class athletes such as Keenan Cornelius, and also the BJJ Gi of choice for movie stars such as Keanu Reeves .


Gi's, Belts, Rashguards, Fightshorts, T-shirts, Jackets, Bags, Patches

Do or Die is an American based brand with a huge fan base all over the world. Do or Die was established with the goal to commit itself to the athlete. With the highest quality equipment in Gi and NoGi products they try to accomplish this goal. The establishers themselves practice Jiu Jitsu and for that reason know what we, as Jiu Jitsu practitioners, need. Do or Die is universal. You can translate it into everything you do in life. In 2016 we will offer you more products of Do or Die on BJJ Fightgear. Included is some awesome gear for BJJ women as well!


This is what Do or Die Hyperfly is about

“You can’t teach Heart”

You can’t be defined by a record.

Nor by a streak of medals or trophies.

You can’t win through accomplishments or even wealth.

Talent is a wonderful thing, a gift maybe-

But everything means nothing without heart.

What does define you is your heart. Your courage.

To have the courage to stand up for what is right, and sometimes to even stand alone.

Have the heart to never stop, to not let the accidental misfortunes of life strike you down.

But have the heart to continue, the circumstances shouldn’t matter;

Nor the amount of times you have to try something, or how often you have to lose.


It means to never accept defeat; It means to either Do or Die.